The holiday season brings out the best in marketing, but it’s also a battleground for attention. For small businesses, competing with larger retailers can feel like a challenge. However, with a few strategic moves, you can carve out your own space in the holiday rush and connect with customers in ways that the big guys might overlook. Here are some tips to help you get ahead this season!
1. Get Advertisements out Early.
The holiday season starts well before the calendar flips to November. Savvy shoppers are already making their lists and checking them twice. To compete as a small business, begin offering holiday promotions well before the end of October in order to generate interest among shoppers for your business.
2. Focus on Digital
Social media isn't just a trend—it's the driving force behind holiday marketing, and it's only getting bigger. Digital and mobile technologies shape how consumers shop, with many checking out products in-store while simultaneously scouring online reviews. For small businesses, product and company reviews can make all the difference. Shoppers trust the opinions of others, especially when considering a purchase from a local business. Encourage your loyal customers to leave reviews—they could be the reason new customers choose you this season!
3. Black Friday and Cyber Monday are Your Best Friends
The convenience of shopping from home has made both Black Friday and Cyber Monday huge players in the holiday season. With online shopping now dominating both days, small businesses have a unique chance to compete for attention during this extended shopping weekend. By offering irresistible online deals, you can capture the interest of shoppers looking for savings without leaving the couch!
4. Perks, rewards and more.
Everyone loves a good perk, reward, or discount. Perks can make or break your sales during the holiday season, especially when larger retailers can afford to use multiple tactics. One perk that is a necessity during the holiday season is free shipping and free returns. With an increase in online shopping, including free shipping and returns makes shoppers less nervous to make an online purchase. Having perks for your customers during the holiday season can lead to more lasting effects, such as gaining new, loyal customers.
5. Embrace the holiday spirit.
Except for the occasional grinch, everyone has a little holiday spirit inside of them. Deck out your store with twinkling lights, a cozy winter wonderland display, or even a festive soundtrack playing in the background. Or, give your website a seasonal makeover with some snowflakes, holiday banners, or a countdown to the big day. Whether it's a hot cocoa station in-store or a jolly pop-up sale online, your holiday spirit can be the nudge that turns browsers into buyers!
