A subject line can make or break your email! Crafting catchy, compelling subject lines is the key to standing out in inboxes, grabbing attention, and driving clicks. With the right words, you'll boost your reach and hit those conversion goals.
Tips for Writing Attention-Grabbing Subject Lines:
- Be Simple and Concise
Simplicity is key when writing email subject lines. Short subject lines are easier to read, especially for mobile users. It is recommended you use no more than nine words! Also, limit punctuation.
- Evoke Emotions
When you spark emotions like happiness, joy, or excitement in your audience, their curiosity is naturally sparked. Tapping into any emotional response entices readers to open your email. Try incorporating a thought-provoking question or an intriguing fact to grab their attention.
- Remember Relevant Keywords
Keywords are an important aspect to remember in almost all digital optimization situations. Words that are used a lot in the body of your email should also be present in your subject line. If you've successfully achieved a conversion from your customer, they may want to come back to the email you sent them that prompted the conversion. Utilizing keywords in your subject line will make it easier for the customer to search their inbox and come back to the content they enjoyed.
- Avoid Being Sales-y in Every Email
Overly promotional emails can turn customers away. Avoid using generic superlatives like “perfect” or “good” in subject lines—they don’t stand out and may feel impersonal. Instead, focus on crafting subject lines that are relevant and engaging. Additionally, overusing words like “% off,” “deals,” or “sale ending soon” can sometimes trigger spam filters, reducing email deliverability.
- Personalize
Emails that include personalization are highly successful. Using a recipient's first name makes them feel valued and more likely to open the email. Engaging the customer through personalization creates a deeper connection with your brand. This is especially effective for birthday emails or follow-up emails.
Email marketing is only one of several potential marketing strategies for your business, but it continues to have a high impact when best practices are followed. Nailing down the subject line is an important first step to success!
