Staying visible on social media platforms can be challenging. Understanding how algorithms work is the first step to ensuring your content reaches the right audience.
What is a Social Media Algorithm?
A social media algorithm is a system that determines which posts users see in their feed. Platforms like TikTok, Facebook, Instagram, and X use these algorithms to show users content they think they’ll enjoy or engage with. While many factors go into this process, these algorithms consider posts that users like, share, or comment on and recommend similar content.
How to Beat Social Media Algorithms
1. Encourage Engagement
Posts that drive little to no engagement get pushed out of the way to make room for posts that are driving engagement. Make sure it’s easy for your followers to like and comment! Start by understanding your target audience, and knowing what types of content they enjoy. Include questions with your post that begin engaging discussions. This will drive the engagement up even more, which in turn will help drive more people to your page. In addition, an easy way to create engagement is to run a contest or giveaway and have users comment to enter.
2. Post Consistently
Posting consistently is essential for a successful social media strategy. It increases your chances of engagement and keeps your business top of mind for consumers. If you don’t post regularly, your content is less likely to be prioritized by the algorithms. The number of times you should be posting a week depends on the platform you're using, but a good place to start is around three times a week.
3. Engage with Your Followers
When followers comment on your posts, take the opportunity to respond! Don’t just watch from the sidelines—jump into the conversation to keep it lively and help increase your reach. Responding to questions or feedback shows your audience you’re listening and engaged. Be sure to keep your brand's tone and personality consistent in your replies, so your followers connect with your brand on a deeper level. Even a simple, positive emoji, like a smiley face in response to a kind comment, can make a big impact. Remember, engagement is key to building meaningful relationships and driving your marketing success.
4. Create High Quality Content
In today’s world, anyone can produce high-quality content with professional cameras and editing software, but that doesn’t mean you need those tools to stand out. People love content that feels real and raw, even when shot on a phone. Don’t rush to post just because something is trending—take your time and plan out your content. Ensure the trends you follow align with your brand message and marketing goals. Authenticity is what makes content resonate, so focus on creating something that feels genuine and true to your brand’s voice.
5. Jump on Social Media Trends
If you can connect your business to a trending topic, go for it! Trends are a powerful way to increase engagement and visibility. Whether it’s a trending song on TikTok, a viral meme, or a popular hashtag challenge, jumping on these moments can help your content stand out. Just make sure the trend aligns with your brand’s message and marketing goals. Stay authentic while having fun with trends to keep your content fresh and relevant!
Getting lost in updates while trying to conduct your business social media strategy can be difficult, especially as new algorithms seem to come out nearly every day. But with these helpful tips you’ll be in a good place to start beating the algorithm. Once you get comfortable with these steps, consider diving into platform specific marketing strategies and algorithm updates to take your strategy even further!
