Central Bank Launches New Branding Campaign: "Dream Bigger, Bank Better"

Jefferson City, MO - Central Bank is proud to announce the launch of its new branding campaign, "Dream Bigger, Bank Better," designed to inspire individuals and communities to achieve their aspirations. Built around the core pillars of Grow, Buy, and Save, this campaign highlights the transformative role the bank plays in helping customers at every stage of life.

"We've been supporting people at every stage of life for over 120 years," said Dan Westhues, Executive Vice President. "Whether it's growing a family, saving for the future, or making a significant purchase, these are the kinds of aspirations that Central Bank has helped people achieve from the very beginning of our legacy."

A Lighthearted Approach with Relatable Stories

This campaign brings a new, lighthearted tone to Central Bank's messaging, focusing on relatable stories and moments of humor.

"This campaign is true to our brand but adds a touch of comedy that's really exciting," Westhus added. "We're telling stories people can relate to, focusing on key areas like mortgages, wealth management, and retail banking, while highlighting how we help our customers fulfill their dreams."

Through engaging commercials, digital storytelling, in-branch materials, and more the campaign illustrates how Central Bank is a trusted partner in helping individuals and communities thrive.

Executive Chairman's Journey of Growth and Aspiration

Adding a personal touch to the campaign, Bryan Cook, Executive Chairman of Central Bank, shared his own journey within the organization—a story that shows the values Central Bank represents and the opportunities it provides.

"I started at Central Bank moving bricks for a penny each during the construction of Jefferson Bank," Cook said. "That back-breaking work in the heat of August taught me to challenge myself and dream bigger."

Cook's career has spanned nearly every role in the bank, from teller and loan officer to executive leadership. "I've had incredible mentors like Bob Robuck, Ken Littlefield, Bill Quigg, and my father, Sam Cook, who all helped me along the way," he shared. "But it's also about the team we've built. At Central Bank, no one achieves success alone. We're here to support one another and help others achieve their aspirations—whether they're employees, customers, or community members."

About Central Bank

Central Bancompany is a more than $13 billion, Missouri-based bank holding company with 13 full-service community banks and more than 250 locations in 78 communities serving consumers and businesses in Missouri, Kansas, Illinois, Oklahoma, Colorado and Florida. The Central Bancompany family of banks are The Central Trust Bank, Central Bank of Boone County, Central Bank of Lake of the Ozarks, Central Bank of Moberly, Central Bank of the Ozarks, Central Bank of Warrensburg, Central Bank of Audrain County, Central Bank of St. Louis, Jefferson Bank of Missouri, Central Bank of the Midwest, Central Bank of Oklahoma, Central Bank of Branson, and Central Bank of Sedalia. Affiliate companies include Central Trust Company, Central Technology Services, Central Investment Advisors, Central Mortgage Company, and Central Travel. For more information, visit www.centralbank.net.