January 21, 2025 (Jefferson City, Mo.) - Central Bank is proud to announce the launch of its new branding campaign, "Dream Bigger, Bank Better," designed to inspire individuals and communities to achieve their aspirations. Built around the core pillars of Grow, Buy, and Save, this campaign highlights the transformative role the bank plays in helping customers at every stage of life.
"We've been supporting people at every stage of life for over 120 years," said Dan Westhues, Executive Vice President. "Whether it's growing a family, saving for the future, or making a significant purchase, these are the kinds of aspirations that Central Bank has helped people achieve from the very beginning of our legacy."
This campaign brings a new, lighthearted tone to Central Bank's messaging, focusing on relatable stories and moments of humor.
"This campaign is true to our brand but adds a touch of comedy that's really exciting," Westhus added. "We're telling stories people can relate to, focusing on key areas like mortgages, wealth management, and retail banking, while highlighting how we help our customers fulfill their dreams."
Through engaging commercials, digital storytelling, in-branch materials, and more the campaign illustrates how Central Bank is a trusted partner in helping individuals and communities thrive.
Adding a personal touch to the campaign, Bryan Cook, Executive Chairman of Central Bank, shared his own journey within the organization—a story that shows the values Central Bank represents and the opportunities it provides.
"I started at Central Bank moving bricks for a penny each during the construction of Jefferson Bank," Cook said. "That back-breaking work in the heat of August taught me to challenge myself and dream bigger."
Cook's career has spanned nearly every role in the bank, from teller and loan officer to executive leadership. "I've had incredible mentors like Bob Robuck, Ken Littlefield, Bill Quigg, and my father, Sam Cook, who all helped me along the way," he shared. "But it's also about the team we've built. At Central Bank, no one achieves success alone. We're here to support one another and help others achieve their aspirations—whether they're employees, customers, or community members."
The Central Trust Bank is headquartered in Jefferson City, Missouri, and has been serving businesses and customers since 1902. The bank is built on a strong foundation of people, community service, and technology. The Central Trust Bank is a $19.2 billion Missouri state-chartered trust company with 158 locations in 79 communities serving consumers and businesses in Missouri, Kansas, Oklahoma, Colorado, and Florida. Divisions of The Central Trust Bank include Central Trust Company, Central Investment Advisors, Central Travel, and Central Technology Services.
